Our experts have been creating and promoting content for over two decades. We put your business outcomes first, using data mixed with our knowledge to provide valuable and actionable insights into your performance and strategy.
Performance focused Insights
Data-driven Approach
Funnel & UX Experts
Industry Research & Experience
Audience & Engagement Specialists
Claim your free audit by booking an initial 15-minute chat to help us understand your business and current marketing.
At iSOFT, honesty, clear communication, enthusiasm, and spreading joy are at the heart of what we do. Our goal is to create strong, lasting bonds with our clients by delivering top-notch experiences and solutions. We focus on getting to know your specific needs and providing custom IT solutions that deliver results using our technical expertise.
Align your content with business goals. Our audit reviews the comprehensiveness and alignment of your content strategy with your business objectives, ensuring every piece of content serves a clear purpose.
Understand your target audience. Our audit assesses the depth and accuracy of your audience research, ensuring your content resonates with their preferences and drives engagement.
Boost your search engine rankings and organic search traffic while increasing visitors to your website. Our audit evaluates the quality and keyword optimisation of your content to improve visibility on search engines and attract inbound traffic through organic search and social media shares.
Improve your conversion rates. Our audit examines how well your content addresses the needs and pain points of your audience, building trust and credibility that encourages visitors to take desired actions.
Enhance customer interaction. Our audit evaluates your content’s ability to engage your audience through various channels such as blog comments, social media posts, and email newsletters, fostering a loyal community around your brand.
Create high-quality written content. Our audit examines the relevance and quality your sales copy, posts and articles, ensuring they attract
and engage your target audience effectively.
Establish your business as an industry authority. Our audit assesses the consistency and quality of your content in delivering insightful and informative information, positioning your business as a trusted expert.
Maximise your content’s reach. Our audit reviews your content distribution and promotion strategies across various channels, ensuring your content reaches the right audience and achieves maximum impact.
Promote content through social media. Our audit assesses the effectiveness of your social media campaigns in increasing content visibility and driving traffic to your website.
Develop coordinated email marketing campaigns. Our audit evaluates the personalisation, relevance, and effectiveness of your email marketing content in nurturing leads and converting them into customers.
Enhance your content with visuals. Our audit assesses the quality and impact of your visual content, including infographics, videos, and images, ensuring they communicate complex ideas and capture your audience's attention.
Incorporated SEO best practices. Our audit evaluates your content's adherence to SEO best practices, including keyword research, on-page optimisation, and meta descriptions, to improve search engine rankings and attract organic traffic.
Content marketing is more than just creating and sharing content; it’s about building a connection with your audience and establishing your brand as an industry leader. Great content marketing is designed to help businesses engage their target audience, enhance brand awareness, and drive conversions through strategic and high-quality content. From blog posts and articles to infographics and videos, tailored content solutions should be crafted to meet your unique business goals and deliver measurable results.
Our expert team will create a tailored content marketing audit that aligns with your business goals to ensure your strategies are set up for maximum engagement and sustainable growth.
Claim your free audit by booking an initial 15-minute chat to help us understand your business and current marketing.
Don’t just take our word for it - Join the success
We offer high-grade digital marketing services at very competitive rates
We take care of your marketing so you can focus on your business
With a strong global foundation, we are efficient and reliable
Cost-effective, high speed strategies to get results quick and drive growth.
Affordable, reliable solutions designed for small to medium businesses.
Custom solutions to meet the specific needs of big companies.
Collaborative, scalable, and quality digital marketing for government entities.
Group CEO
Group CEO
Our CEO and founder. A very humble and inspirational person. Right from the very beginning it has always been about improving the lives of others that drives Amit.
Amit is a self made man from the time he was forced to learn English before he could apply to study IT in India.After fulfilling his first contract for $100, Amit has not looked back. Amit will say his proudest moment was the opening of a University he built in a less advantaged region of Northern India, in honour of his father. Today that University provides access to accredited degrees for thousands of men and women that would otherwise find that path very difficult. We are proud of our CEO and what he stands for. This is what iSOFT brings into every discussion, every transaction, and every project. Project success improving the lives of others - before profitGroup Executive Vice President
Group Executive Vice President
Mohit is the consummate professional with over 25 years' experience. He has been instrumental in some of the country's largest IT strategies. Has seen the very good and the very bad.
Prior to this Mohit headed up the largest business unit of Capgemini Australia & NZ with full operational control and responsibility for the Financial Services Business.
The companies to benefit from the inclusion of Mohit and his teams in their IT strategies and implementations are noteworthy.
Head of Digital Marketing
Head of Digital Marketing
George is a results-driven leader who has taken ownership of the digital marketing strategy at iSOFT.
He has a wealth of experience and a long history of driving success in digital marketing for hundreds of businesses in dozens of industries.
His focus on productivity and efficiency allows George to create processes and systems to generate the best results as quickly as possible.
George has spent nearly 20 years honing his skills in a fast-paced environments, becoming a leader expert in ad campaigns, SEO, social, email, content marketing and all faces of digital marketing.
Head of Product Analysis
Head of Product Analysis
Geetanjali is a highly motivated and results-driven Product Owner (certified SAFe PO/PM) with a proven track record of successfully delivering high-quality products.
She has 16 years of software industry experience and have worn many hats in the software field, she started her career as a developer, lead a Testing Team, been a Business Analyst and now a Product Owner. She is skilled in developing and implementing effective strategies, collaborating with cross-functional teams, and prioritizing product features. Her expertise is to collaborate with stakeholders to define and prioritize product requirements, ensuring alignment with business goals and customer needs.Head of Project Delivery
Head of Project Delivery
Highly accomplished professional with 20 years extensive Information Technology and JD Edwards experience including business unit and operations management.
Glenn has successfully managed, led and designed transformation projects at all levels using various frameworks such as ITIL, Prince2, Agile and Six Sigma. The key to Glenn’s success is his ability to build strong relationships within an organisation, at any level, making all stakeholders comfortable and engaged. In every contract to date, Glenn has been quickly promoted to Program Manager. Glenn is regularly placed on exclusive, insitu contracts for ERP implementations.Sales Director
Head of Managed Services
Head of Managed Services
Dev is the perfect fit to head up Managed Services delivery for the iSOFT Group. 30 years in IT have formed him into a powerhouse end-to-end deliveries manager.
Dev’s has delivered extremely complex operation change programs in some of the most sensitive and costly industries including petrochem. His best asset is his ability to see problems, and solve them, before they arrive.
Among a very impressive string of qualifications, Dev has an MBA (Information Systems) from Sikkim Manipal University in India.
Dev is currently managing our regional operations based in Albury, NSW.
With over 20 years experience and delivering over 1,000 projects for over 400 clients, we are more than just a technology company.
Valuing integrity, transparency, passion, and happiness drives us to deliver exceptional experiences and outcomes for clients.
We take the time to understand your business and work together to tailor a solution specifically for your business and customers.
We're a team driven by the desire to make a positive impact in the community, offering free education and fostering careers.
Claim your free audit by booking an initial 15-minute chat to help us understand your business and the status of your current marketing.