Our experts have been running digital marketing campaigns for over two decades and automating marketing journeys and processes for many years. We put your business outcomes first, using data mixed with our knowledge to provide valuable and actionable insights into your performance and strategy.
Performance focused Insights
Data-driven Approach
Funnel & CX Experts
Industry Research & Experience
Audience Engagement Specialists
Claim your free audit by booking an initial 15-minute chat to help us understand your business and current marketing.
At iSOFT, honesty, clear communication, enthusiasm, and spreading joy are at the heart of what we do. Our goal is to create strong, lasting bonds with our clients by delivering top-notch experiences and solutions. We focus on getting to know your specific needs and providing custom IT solutions that deliver results using our technical expertise.
Design effective workflows and customer journeys. Our audit evaluates the strategic planning and design of your automated workflows, from lead nurturing sequences to customer journey maps, ensuring a seamless and engaging experience for your prospects and customers.
Deliver targeted messages that resonate. Our audit assesses your audience definitions, and reviews your use of customer data, research and insights to segment your audience effectively, reach the right audience.
Create personalised experiences. Our audit examines how well your marketing automation delivers tailored content that meets individual customer preferences and behaviors, enhancing engagement and conversion rates.
Optimise your lead management processes. Our audit will examine your automated workflows and lead scoring systems to ensure that leads are efficiently managed and nurtured throughout the sales funnel, resulting in higher conversion rates and shorter sales cycles.
Maintain consistent messaging across platforms and touchpoints. Our audit assesses how well your marketing automation maintains consistency across various marketing channels, ensuring your message is cohesive and aligned with your brand.
Improve customer journeys. Our audit focuses on how well your automation creates seamless and personalised customer journeys, improving engagement and satisfaction by delivering the right message at the right time.
Automate your email campaigns effectively. Our audit will review your email marketing automation, ensuring segmentation, A/B testing, and analytics are utilised to deliver targeted and personalised messages that drive conversions.
Schedule and manage social media posts effortlessly. Our audit evaluates your social media automation strategies, including content curation, performance tracking, and engagement analytics to enhance your social media presence.
Ensure a cohesive approach to customer management. Our audit assesses the integration of your marketing automation with your CRM system to streamline data sharing, improve customer insights, and enhance your marketing strategies.
Maintain accurate and clean customer data. Our audit assesses the quality and hygiene of your customer data, ensuring it is up-to-date, accurate, and effectively managed to support your marketing automation efforts.
Streamline your marketing processes. Our audit will evaluate how effectively your marketing automation streamlines repetitive tasks such as email campaigns, social media posting, and lead nurturing, allowing your team to focus on strategic activities that drive growth.
Make informed decisions. Our audit evaluates the comprehensiveness of your analytics and reporting features, tracking key metrics, monitoring campaign success, and providing valuable insights into campaign performance, customer behavior, and ROI to help you optimise your marketing strategies.
Email marketing and marketing automation are essential for businesses looking to optimise their efforts and drive significant growth. By leveraging advanced automation tools, businesses can streamline their marketing campaigns, deliver personalised customer experiences, and make data-driven decisions that enhance overall efficiency and ROI. Whether it’s through targeted email campaigns, real-time customer journeys, or actionable insights, marketing automation empowers streamline their customer journeys and acquisition strategies to achieve marketing goals with precision and ease.
Our expert team will create a tailored customer experience and marketing automation audit that aligns with your business goals to ensure your strategies are set up for maximum return on investment and sustainable growth.
Claim your free audit by booking an initial 15-minute chat to help us understand your business and current marketing.
Don’t just take our word for it - Join the success
We offer high-grade digital marketing services at very competitive rates
We take care of your marketing so you can focus on your business
With a strong global foundation, we are efficient and reliable
Cost-effective, high speed strategies to get results quick and drive growth.
Affordable, reliable solutions designed for small to medium businesses.
Custom solutions to meet the specific needs of big companies.
Collaborative, scalable, and quality digital marketing for government entities.
Group CEO
Group CEO
Our CEO and founder. A very humble and inspirational person. Right from the very beginning it has always been about improving the lives of others that drives Amit.
Amit is a self made man from the time he was forced to learn English before he could apply to study IT in India.After fulfilling his first contract for $100, Amit has not looked back. Amit will say his proudest moment was the opening of a University he built in a less advantaged region of Northern India, in honour of his father. Today that University provides access to accredited degrees for thousands of men and women that would otherwise find that path very difficult. We are proud of our CEO and what he stands for. This is what iSOFT brings into every discussion, every transaction, and every project. Project success improving the lives of others - before profitGroup Executive Vice President
Group Executive Vice President
Mohit is the consummate professional with over 25 years' experience. He has been instrumental in some of the country's largest IT strategies. Has seen the very good and the very bad.
Prior to this Mohit headed up the largest business unit of Capgemini Australia & NZ with full operational control and responsibility for the Financial Services Business.
The companies to benefit from the inclusion of Mohit and his teams in their IT strategies and implementations are noteworthy.
Head of Digital Marketing
Head of Digital Marketing
George is a results-driven leader who has taken ownership of the digital marketing strategy at iSOFT.
He has a wealth of experience and a long history of driving success in digital marketing for hundreds of businesses in dozens of industries.
His focus on productivity and efficiency allows George to create processes and systems to generate the best results as quickly as possible.
George has spent nearly 20 years honing his skills in a fast-paced environments, becoming a leader expert in ad campaigns, SEO, social, email, content marketing and all faces of digital marketing.
Head of Product Analysis
Head of Product Analysis
Geetanjali is a highly motivated and results-driven Product Owner (certified SAFe PO/PM) with a proven track record of successfully delivering high-quality products.
She has 16 years of software industry experience and have worn many hats in the software field, she started her career as a developer, lead a Testing Team, been a Business Analyst and now a Product Owner. She is skilled in developing and implementing effective strategies, collaborating with cross-functional teams, and prioritizing product features. Her expertise is to collaborate with stakeholders to define and prioritize product requirements, ensuring alignment with business goals and customer needs.Head of Project Delivery
Head of Project Delivery
Highly accomplished professional with 20 years extensive Information Technology and JD Edwards experience including business unit and operations management.
Glenn has successfully managed, led and designed transformation projects at all levels using various frameworks such as ITIL, Prince2, Agile and Six Sigma. The key to Glenn’s success is his ability to build strong relationships within an organisation, at any level, making all stakeholders comfortable and engaged. In every contract to date, Glenn has been quickly promoted to Program Manager. Glenn is regularly placed on exclusive, insitu contracts for ERP implementations.Sales Director
Head of Managed Services
Head of Managed Services
Dev is the perfect fit to head up Managed Services delivery for the iSOFT Group. 30 years in IT have formed him into a powerhouse end-to-end deliveries manager.
Dev’s has delivered extremely complex operation change programs in some of the most sensitive and costly industries including petrochem. His best asset is his ability to see problems, and solve them, before they arrive.
Among a very impressive string of qualifications, Dev has an MBA (Information Systems) from Sikkim Manipal University in India.
Dev is currently managing our regional operations based in Albury, NSW.
With over 20 years experience and delivering over 1,000 projects for over 400 clients, we are more than just a technology company.
Valuing integrity, transparency, passion, and happiness drives us to deliver exceptional experiences and outcomes for clients.
We take the time to understand your business and work together to tailor a solution specifically for your business and customers.
We're a team driven by the desire to make a positive impact in the community, offering free education and fostering careers.
Claim your free audit by booking an initial 15-minute chat to help us understand your business and the status of your current marketing.